Gifts are an excellent way to build client and employee relationships. People love to be remembered and recognized, particularly when least expected. The surprise of a carefully-chosen gift can go a long way towards building good-will and turning a one-time sale into a long-term customer. Many companies include regular gift-giving as an important part of their marketing strategy.

But it’s important to select a gift that is not only memorable but also tasteful. We’ve all heard the old adage, “It’s the thought that counts”. This may be true, but careless or improper gift-giving can do your cause or relationship more harm than good. Gifts are never a substitute for a caring attitude, good business practices, goodwill or company manners.

Business gift-giving has come a long way since Harry and David graduated from selling fruit at a roadside stand into mail order back in 1948. A lot of products have been introduced, tried, and then discarded as appropriate gifts for business customers and employees.

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